Quo vadis housing industry – Innovative in the future!


COVID-19 has posed new challenges to the world and has a fundamental impact on the economic situation as well as on everyday social life. This is where flexibility and foresight are required from a business perspective.

But how can challenges turn into opportunities? How can companies in the energy, real estate and insurance industries emerge stronger from this period?

The recent agreement reached at the EU summit on a Corona aid package is a first step, and now others must follow. The aim must be to get the economy back on track, to secure the liquidity of companies and thus leave room for innovation.

Status Quo: Housing Industry - Exploiting the Innovation Potential

Despite uncertain forecasts, it is clear that with the right economic stimulus measures such as the reduction of the VAT rate, entirely new opportunities will arise. The top priority must be to secure tenants and buyers and to promote attractive, climate-friendly and energy-efficient forms of housing. The basis for this is the liquidity of housing companies on the one hand and the digitalization of processes on the other.

From the perspective of the housing industry, the following aspects are groundbreaking:

  • efficient property management
  • realisation of innovative housing forms for specific target groups, including business people, families, singles and elderly people (co-living & working, AAL, smart neighbourhoods etc.)
  • attractiveness of the property: expansion of the 'Services & Services' area for attractive living & connected living
Innovation as the driving force
  • rethinking and the innovative design of processes for more efficiency and automation
  • finding solutions for central challenges of housing companies: Data protection, broadband expansion and planning uncertainty
  • development of new business models and sales strategies via digital platforms and services
  • exploiting accelerated digitization and increased demand for digital solutions

ROCKETHOME - Your contact for Connected Living
Together we can realize Connected Living. Start your IoT project with ROCKETHOME as a software expert for PropTech, Energy IoT and Connected Home solutions. Contact our experts now at meet@rockethome.de and actively shape the future of the housing industry.