Rockethome launches new technology platform MyEstate


  • Launch of new technology platform underscores growing importance of digital products in the real estate industry
  • Integrated concept meets requirements for energy-efficient and climate-neutral neighborhoods
  • Hardware- and softwareintensive systems for future digital buildings and quarters come from one single provider
  • Climate Solutions added to product portfolio in order to meet growing demand for climate-friendly solutions

  • Available now: www.rockethome-estate.de (New pricing model simplifies entry)



Cologne, 11 October 2021 – Rockethome is expanding its collaboration with the real estate industry. This is currently driven primarily by digitalization and sustainability issues. To meet German climate targets, the entire building stock must be climate-neutral by 2050. This brings significant growth to the market for proptechs. Rockethome wants to expand its leading role and is launching the technology platform "ROCKETHOME Estate", which is tailored to the real estate industry and combines the existing and new real estate products.


Known as ROCKETHOME Estate, project developers, administrators, landlords and asset managers can choose from dedicated IoT modules that make it easier for them to digitalize buildings as well as create individual added value. "We designed an explicit product portfolio for the real estate industry because it is important that we provide a coordinated offering in this segment as well and that we are a trusted partner that delivers high-quality products and services from a single source," explains Yüksel Sirmasac, CEO of ROCKETHOME GmbH. The all-in-one solution is among the key technologies for ecological and modern living, efficient and sustainable business models, and compliance with political regulations.



One technology platform connects business, people and buildings

ROCKETHOME Estate combines digital landlord-tenant communication with various areas of first-class IoT and service features within one platform and helps to manage and increase the value of real estate. Thereby, the software does not isolate itself from existing systems, but also offers the possibility to connect existing solutions. ROCKETHOME Estate thus offers as a platform a scalable infrastructure for intelligent building control to ensure efficient and sustainable real estate management.

Many companies have already recognized the potential of building digitization for themselves, but do not manage the obstacles of entry and use only a small fraction of what is possible today. Digitization through ROCKETHOME Estate connects buildings and people along the entire value chain and offers everyone a straightforward start. Due to its modularity, the system is further easily scalable and offers the perfect framework for the introduction of new business models. With one platform, all industry-relevant solutions can be integrated: From simple access systems in smart buildings, to assistance and lifestyle components in smart living, to intelligent charging of e-cars and energy management for the entire property or for complete smart districts.


Proactively shaping the transformation to smart real estate

The digitization of real estate has potential, because the German real estate industry is undergoing radical change. Above all, smart solutions are needed for success. Since 2017, the IoT company has already been working with the real estate industry. "We are creating a future in which all buildings are digitally connected, for example, to make consumption values transparently accessible to all users and deliver tangible added value," says Lukas Schilling, Head of Business Development and Customer Solutions at ROCKETHOME GmbH. Platforms have long played a central role in the economy as a business model. As pillars of an innovative real estate industry with digital infrastructure, they are expected to carry the change in the economy and society. Rockethome wants to continue to actively shape the progress towards smart real estate and reduce the complexity of applications with the new technology platform. Crucial to this is the integration into a networked and operational overall system, which is currently only the case with ROCKETHOME Estate.
With ROCKETHOME Estate, customized and reliable solutions for small and large projects can be implemented easily and scalable. The »Standard«, »Professional« and »Enterprise« models serve as a basis, as does a modular construction kit based on them. This can be used to combine suitable integrations for the application fields »Smart Living«, »Smart Access«, »Energy Transparency«, »E-Mobility Infrastructure«, »Solar Systems«, »Heating Solutions«, »Smart Building Sensors« and »Near Field Mobility«. This enables the technology platform to be configured for the specific application.



Digitization plays the key role in the real estate of the future

Currently, the industry is facing new social and political demands. The desire for sustainable and digital concepts is leading to a change in thinking along the entire value chain. Today, sustainability and digital services are key drivers for investors (compliance with ESG factors, EEG 2021 and other climate policy regulations), as well as for users (tenants/managers).

Smart real estate that is able to generate sufficient energy for itself and its surroundings, as well as use it intelligently in the building and district, will make a significant contribution to climate targets. 40% of total CO2 emissions are caused by buildings. Germany can already attain 17% of its 2030 climate targets with the help of smart buildings. In addition, recording one's own consumption data is the basis for changing user behavior. If consumers know where and when energy is being consumed, they can take targeted measures to save energy - manually or fully automatically. Besides the effective management of buildings, digital approaches also enable the integration of innovative service offerings for the real estate industry in order to be able to act quickly in response to social trends, such as the sharing economy.

In addition, real estate must become more socially acceptable in future. Using minimally invasive sensor technology, a building can be digitized for the masses and contribute to the quality of life in the long term. Smart living thus has a positive impact on the aspects of comfort, health, safety and sustainability. Smart living also offers attractive added value for the social real estate of the future and supports the ongoing demographic transformation with elderly care approaches.

With ROCKETHOME Estate, Rockethome offers a comprehensive product portfolio that specifically serves the demand for a digital infrastructure for the real estate industry. As an all-in-one solution for real estate and smart districts, ROCKETHOME Estate supports the forward-looking development of the industry, climate policy and social issues, promotes interdisciplinary cooperation and creates important interfaces for all parties. Thus, the company realizes synergies and presents a holistic overall system for future-oriented real estate. "With our new setup, we are now even better at meeting the changing demands of the market and our customers," says Yüksel Sirmasac, CEO of ROCKETHOME GmbH.


About ROCKETHOME GmbH

ROCKETHOME GmbH, based in Cologne, is a pioneer in the digitalization of real estate, districts and cities and offers one of the most powerful service platforms for Smart Building, Energy IoT and PropTech in Europe. ROCKETHOME serves more than 100 renowned customers from the energy and real estate industry as well as insurance companies and other service providers. Since 2010, the PropTech has been supporting customers from various industries in transforming their business into the digital, social and climate-friendly future.

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